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From the NAW Institute
5 KEY TAKEAWAYS:
How Distributors Can Use CRM as an Integral Business Tool
NAW-Institute_5-Key-Takaways-CRM-an-Integral-Business-Tool

The NAW Institute for Distribution Excellence conducts research into strategic management issues affecting the wholesale distribution industry. Only the NAW Institute publishes leading-edge research studies with practical application for wholesale distribution firms of all sizes and lines of trade.