Research Report 4 in the NAW Series:
Distributor Suppliers Speak Out on Disruption, New Channels and Who Will Win
Manufacturers are reevaluating their distribution strategies in real time as channels undergo technology-driven disruption. Some suppliers are choosing to sell directly to end users, while others are betting on marketplaces – or relying on traditional distributors. This research report, which is based on original research with manufacturers, will delve into how manufacturers see emerging technologies transforming distribution channels.